Marketing mar•ket•ing (noun)
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market with unfulfilled needs and desires at a profit.
Yoluanda Brown, CEO, Marketing Strategist, & Certified Online Business Manager
I see you there, sister girl,
handling your business,
doing all the things.
Yep, you're juggling course development, sales, customer service, admin... And marketing is just one more thing on your plate. You know marketing is absolutely vital to your business. Without it, you don't really have a way to drive sales. But you also don't have the time and energy to properly devote to a complicated process. You'd rather spend your time creating and ideating.
And forget about any real marketing strategy. You're just striving to be half-way consistent, am I right?
Well, fortunately for you, marketing is my jam. I prefer marketing that is clean, simple, and effective. And as a Certified Online Business Manager, I completely manage all of your marketing needs and projects.
The online world is super saturated right now and it's more important than ever to stand out... without driving yourself crazy.
The truth of the matter, marketing can be challenging. Part art, part science, driven by the psychology of buyer behavior. Then throw in a few complex funnels and all of the tech that holds it together and it can seem, well...overwhelming!
Buyers are looking for value and they'll search until they find it. Our methodology recognizes that consumers are empowered and in control – so we focus on meeting your audience where they are in your sales process with content that nurtures them into delighted clients who ultimately become your biggest, raving fans.
Believe it or not, people are trying their best NOT to buy what you're selling.
Blunt and shocking, but true. It's not personal. Your audience goes online to find your website, see what you offer, and work their way through awareness and consideration of your product. If they don't like or are confused by what they see or they encounter a bad experience (and they'll search for any little reason), goodbye!
And they move on to the next business.
The job of your marketing is to slowly persuade your audience through the awareness and consideration stages that you are the solution to their problem. After the purchase, the buy decision should not end. Instead it's an opportunity to build a meaningful and lasting relationship with you as a delighted customer.
Consumers these days are well-informed and will embark on a journey to find a solution to their problem.
The Buyer's Journey
The role of your marketing is to capture their attention, inform and educate them on how your product solves their problem, and then lower the risk of taking the next step to purchase from you.
Our methodology is simple but powerful.
We begin with your 'Flywheel."
And what is a flywheel, exactly?
Good question. The Flywheel is an updated model to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience.
With the flywheel, you use value-packed content to attract a lead, then engage them with helpful information that solves their problem, and finally, delight them by exceeding their expectations. The beauty of the flywheel is the momentum your business gains as prospects move through the buying journey and your happy customers continually drive referrals and repeat sales. Your business keeps spinning when marketing forces are successfully applied at each stage.
Does that mean the marketing funnel is dead?
Nope, not at all. The two models work in conjunction with each other. While the funnel is critical for measuring how you're attracting new business to your company; the flywheel is the overarching methodology that shows how those individuals experience your company at each stage.
We use our girl powers for good.
Our Services empower your prospects to reach their goals at any stage in their journey with you. We offer Social Media, Copywriting, Website Design, and Full-Service Marketing & Launch Implementation services.
Social Media Strategy
Website Design & Optimization
Email Marketing Strategy
Relevant Blog Content
Customer Loyalty Programs
Project Plan Creation & Management
Full Launch Tech Set Up & Support
Webinar Set Up & Support
Facebook Ads Management
Social Media Launch Strategy & Implementation
Email Funnel Set Up
Our team is built on girl power, expertise, and experience.
Marketing & Tech Strategist
Jenna is a guru of funnel marketing strategies and design. She leads all web development and maintenance and the software and tools for custom marketing and launch management.
Social Media Strategist
Tameka is ultimately a storyteller. She leads the social media strategy for Instagram and Facebook with branded content, posts, and graphics that convey your brand and tell your story.